There are few countries in Asia that have sparked as much curiosity as I have had about Korea. The north was off limits and the south was where members of the military were stationed. Then “Gangnam Style” topped the charts literally one line for the entire song highlighting this area of South Korea as trendy and stylish, then suddenly visiting Seoul was on everyone’s bucket list.
I will admit, it took a bit longer for me to add visiting Seoul to my travel bucket list. But the popularity of K-pop, Korean beauty supplies and the fact that more Black travelers were heading there to get a taste of Korean BBQ moved this one up from a ‘maybe one day’ destination to ‘do it now’.
It helps of course that airfares are more reasonable and the hotel scene now includes quite a few well known US brands. Navigating some places as a Black American comes with its own set of challenges, but in Seoul it was a non factor. Surprisingly there weren’t many stares or people asking to take photos as you get in some Asian countries. If you want to know how this city has evolved from ancient palaces to ultra-modern tech, keep reading because this post will break down all the hotspots and things to experience in Seoul.
Discovering the Heart of Seoul
Seoul is a perfect mix of tradition and innovation, where centuries-old palaces coexist with high-tech neighborhoods. You could easily visit Seoul and simply hit all of the tourist spots. There is so much to do and a ton of it is designed for tourist. But Seoul is so much more than tourist attractions. The true heart of Seoul shows up in the neighborhoods and in the food. If you are a globally-minded culturally curious traveler, you’ll be right at home visiting Seoul.
Visit a Hanok Village: A Look Back at the Culture
Hanok Villages are preserved neighborhoods offering a unique look into of the past of Seoul. Here you’ll get to experience traditional Korean architecture as you stroll along tiny streets filled with everyday Korean families. Oddly enough there were plenty of luxury vehicles parked along the streets which is an indicator of the type of wealth you’ll find here today.
The most popular of them is Bukchon Hanok Village. Its central location makes it an easy visit which means it can get pretty busy. For a less crowded option try Ikseon-dong or Eunpyoeng where you can take a peaceful stroll and interact with the locals more authentically.
Just keep in mind that these are homes where people reside so stay respectful during your visit. Pay close attention to visiting hours and avoid lingering near homes. For a truly authentic experience book a cooking class where you can learn to make traditional dishes like bibimbap or kimchi in a hanok village home. It’s a good way to get a peek inside a home and connect with a local on a different level.
Follow the Footsteps of royalty: Gyeongbokgung Palace
This massive site was the first royal palace of the Joseon dynasty, having been established in 1395. It is arguably the most beautiful and is the largest of all the palaces in Seoul. You can hire a guide or choose to explore on your own. If you want to see everything, it will take you about 90 minutes.
Wear good walking shoes and be prepared to take them off to visit the onsite library. The rest of the buildings you’ll only view from the outside.
If you are feeling particularly reflective, you can rent a hanbok (traditional clothing) from any of the many street vendors that you’ll pass on your walk to the palace and enter the palace for free. Honestly, I’m not sure it’s worth it and I am not in the business of wearing rented clothes around town all day. The entry fee is nominal and the cost of renting the garb will far outweigh the cost of entry. Although it may make for some great photos.
Hang out in Myeongdong: Skincare Heaven Meets Street Food Paradise
If you’ve traveled all the way to Korea to stock up on skincare, there is no better place to start than the Myeongdong area. You won’t take more than 20 steps before someone is offering you a moisterizer sample or a face mask to try. It was pretty overwhelming.
Every one is looking to achieve that Korean glass skin effect and there is not shortage of vendors looking to grant your wish. You can stock up on some cool products for a fraction of what you’d pay in the US.
After you finish spending all your travel budget on skincare, bring your coins to the night market to get a taste of Seoul. Rain or shine, the streets are filled with vendors selling all sorts of delicious food. Grab a few different items and move it along. There is no place to sit while you eat.
Pro tip: There are multiple vendors selling the exact same thing, so if you miss it on one block no need to circle back. Just keep walking and you’ll likely find another vendor with the same items for the same cost only a few steps away.
Shop until you Drop in Gangnam Gu
This was one of my favorite neighborhoods to explore. You’ll find a hint of luxury on easily walkable streets. Stroll down K Star Road to indulge in some high end shopping in places like Gucci, Valentino or Chanel.
If you’re not looking to drop that kind of cash in Korea, you can simply explore the local cafes and coffee shops. I found a Snoopy themed restaurant that was fabulous. There are so many options.
Walk about a mile and you’ll make your way to the Starfield Mall with one of the coolest library/bookstores around. Make sure you stop in to grab a few photos for your memory books. When you’re done browsing, check out the Bongeusa Temple nearby.
Hongdae: Artsy, Youthful, and Instagram-Worthy
This neighborhood is popular with students, artists and creatives. It’s filled with amazing vintage shops, beauty boutiques and even photo zones for your instagram feed.
Pop through at night to explore the street vendors and catch a glimpse of the street performers lining the plaza on weekend.
If you are searching for a more affordable place to stay, this is your neighborhood. It can be pretty busy and loud here so be prepared.
Korean Street Food
Korean cuisine is bold, flavorful, and unforgettable. Most of us would have tried Korean Fried Chicken but there are so many others items to explore while you are visiting Seoul. Start your morning with an egg sandwich at Egg Drop or Isaac Toast just prepare for a wait because the lines get long.
Have Chicken Galbi for lunch at Yoogane or walk into one of the many restaurants serving hot pot dishes. You’ll find plenty of options for spice lovers, meat eaters, and even vegetarians.
When nightfalls, follow your nose to Myeongdong or Dongdaemun Night Market. Try iconic street snacks like cheese corn dogs, grilled lobster tails, lamb skewers or even torched marshmallows stuffed with ice cream. There was so much food, I didn’t know where to start. Come hungry and make a plan to try as many different foods as possible.
Travel Tips for First Time Travelers
If this is your first time visiting Seoul, there are few things that may make your trip easier.
- Get a travel card as soon as you arrive. Locally known as a K-Card and can be purchased at the airport or in town at a convenience store like 7-11. This will ensure you have access to the public transit system which is easy to navigate and the most convenient way to get around.
- Where you stay matters. Pick a central location for ease of access to the experiences/neighborhoods you want to explore.
- Carry cash. You’ll want cash when you are exploring the night markets. Some of the vendors may take credit cards, but cash is the easiest way to ensure you can order fast and eat your heart out.
- Wear comfortable shoes. There is a lot of walking even if you taking trains and some neighborhoods can be hilly.
My Perspective
Seoul is welcoming, clean, and easy to navigate, even for first-time international travelers. While reading the language can be challenging, most signs and establishments have incorporated English into their regimen. I didn’t have any issues with navigating the city. The biggest challenge was understanding what I was ordering at restaurants. Since food is a major highlight you might have to flex your adventurous eater muscle to thrive.
For the budget conscious, the city is pretty reasonable. You can get around for pennies using public transportation. There are free and affordable experiences throughout Seoul, from visits to hanok villages to late-night street food tours.
If you are ready to discover the real Seoul South Korea, don’t wait until everything is perfectly planned—start dreaming now. 👉🏾 Subscribe to the blog for more insights and inspiration to make your international travel dreams a reality.
FAQs About Visiting Seoul for Black American Travelers
Is Seoul safe for Black American tourists?
Yes, Seoul is one of the safest cities in the world. Crime is low, and public transportation is reliable. While you may attract curiosity or stares in less international areas, it’s typically based on unfamiliarity, not discrimination.
Can I find products and services (like haircare or food) that cater to Black travelers in Seoul?
Absolutely. Neighborhoods like Itaewon and online communities like “Black Women in Korea” can help you locate salons, cultural restaurants, and community events. It may require planning, but it’s definitely possible.
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